The Classic Essentials of Visual Communication
E-bok - English - 2016
225 kr
Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual
communication. The book presents the major disciplines in today’s media, and puts the
theory into practice, explaining how to achieve a strong communication chain – from
strategy and goals to messages and influence – to reach the target audience.
This comprehensive survey covers a broad range of topics, including:
• Strategic planning for communication
• How to formulate and design a message
• Effective ways of using images
• Attracting and guiding viewers through strong design
• Pulling it all together: achieving interplay between sound, text, image, colour and film
Om författaren
Bo Bergström is a creative director with many years experience at some of the best
advertising agencies in Sweden, and is a winner of the Guldägghet, the most prestigious
price in Swedish advertising. He is a frequent lecturer at different universities and a
teacher at the Berghs School of Communication, Stockholm. Bo is also a boardmember
of the Swedish Academy of Verbovisual Communication and a member of the Swedish
Writers’ Union.
Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual
communication. The book presents the major disciplines in today’s media, and puts the
theory into practice, explaining how to achieve a strong communication chain – from
strategy and goals to messages and influence – to reach the target audience.
This comprehensive survey covers a broad range of topics, including:
• Strategic planning for communication
• How to formulate and design a message
• Effective ways of using images
• Attracting and guiding viewers through strong design
• Pulling it all together: achieving interplay between sound, text, image, colour and film
Om författaren
Bo Bergström is a creative director with many years experience at some of the best
advertising agencies in Sweden, and is a winner of the Guldägghet, the most prestigious
price in Swedish advertising. He is a frequent lecturer at different universities and a
teacher at the Berghs School of Communication, Stockholm. Bo is also a boardmember
of the Swedish Academy of Verbovisual Communication and a member of the Swedish
Writers’ Union.