Alla titlar av »Eli Skogerbø«

During a pandemic, the advice issued by public health authorities undergoes significant scrutiny, potentially affecting public adherence to recommended measures. Trust and trustworthiness become key. This book analyses the rhetorical strategies of the Norwegian public health authorities as the COVID-19 pandemic moved through phases that presented different rhetorical problems and challenges. Many consider the Norwegian response successful, making it a particularly interesting case. Adopting an organisation-focused viewpoint, the analysis examines communication strategies through a dataset collected as the pandemic evolved. This included observations within communication departments of the main public health agencies during March and April 2020. The study offers five key insights: 1) A pandemic rhetorical situation has changing constraints and opportunities that influence the agency of the rhetor and necessitates bottom-up, continuing situational analysis and attention to perceptions; 2) The notion of “the rhetorical situation” conceptualises different phases that “bleed” into each other; 3) Trust and trustworthiness are negotiated through specific rhetorical strategies; 4) Transparency is the most crucial strategy; 5) Authorities used a combination of invitational rhetoric, providing a role for the citizens to willingly contribute to curbing the virus, and imperative form through simple directives that citizens were expected to follow.  The primary audience for this book is scholars and practitioners within crisis communication. The book is written by a team from the “Pandemic Rhetoric” project, financed by the Research Council of Norway, consisting of Øyvind Ihlen (University of Oslo), Sine Nørholm Just (Roskilde University), Jens E. Kjeldsen (University of Bergen), Ragnhild Mølster (University of Bergen), Truls Strand Offerdal (University of Oslo), Joel Rasmussen (Örebro University), and Eli Skogerbø (University of Oslo). 

The Nordic countries are stable democracies with solid infrastructures for political dialogue and negotiations. However, both the “Nordic model” and Nordic media systems are under pressure as the conditions for political communication change – not least due to weakened political parties and the widespread use of digital communication media. In this anthology, the similarities and differences in political communication across the Nordic countries are studied. Traditional corporatist mechanisms in the Nordic countries are increasingly challenged by professionals such as lobbyists, a development that has consequences for the processes and forms of political communication. Populist polit­ical parties have increased their media presence and political influence, whereas the news media have lost readers, viewers, listeners, and advertisers. These developments influence societal power relations and restructure the ways in which political actors communicate about political issues. This book is a key reference for all who are interested in current trends and developments in the Nordic countries. The editors, Eli Skogerbø, Øyvind Ihlen, Nete Nørgaard Kristensen, and Lars Nord, have published extensively on political communication, and the authors are all scholars based in the Nordic countries with specialist knowledge in their fields.